LEADER 02737nam 2200589 450 001 9910822733603321 005 20230126213431.0 010 $a1-4985-0664-X 035 $a(CKB)3710000000483978 035 $a(EBL)4086461 035 $a(SSID)ssj0001556026 035 $a(PQKBManifestationID)16180223 035 $a(PQKBTitleCode)TC0001556026 035 $a(PQKBWorkID)13535556 035 $a(PQKB)10284523 035 $a(MiAaPQ)EBC4086461 035 $a(EXLCZ)993710000000483978 100 $a20150821h20152015 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aReinventing the Latino television viewer $elanguage, ideology, and practice /$fChristopher Cha?vez 210 1$aLanham [Maryland] :$cLexington Books,$d[2015] 210 4$dİ2015 215 $a1 online resource (182 p.) 300 $aDescription based upon print version of record. 311 $a1-4985-0665-8 311 $a1-4985-0663-1 320 $aIncludes bibliographical references and index. 327 $aHispanic television and the changing field of Latino cultural production -- Audience reconstruction and the rise of 'new Latino' -- Mixing, switching, and policing linguistic boundaries -- English-language television and linguistic erasures -- The new Hispanic television landscape and the false promise of democracy. 330 $aReinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population. 606 $aHispanic Americans on television$zUnited States 606 $aHispanic Americans$xSocial life and customs 606 $aHispanic Americans in mass media$zUnited States 606 $aCode switching (Linguistics)$zUnited States 606 $aMass media and ethnic relations$zUnited States 615 0$aHispanic Americans on television 615 0$aHispanic Americans$xSocial life and customs. 615 0$aHispanic Americans in mass media 615 0$aCode switching (Linguistics) 615 0$aMass media and ethnic relations 676 $a791.45089/68073 700 $aCha?vez$b Christopher$01724412 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822733603321 996 $aReinventing the Latino television viewer$94126522 997 $aUNINA