Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others]
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| Titolo: |
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others]
|
| Pubblicazione: | [Bradford, England] : , : Emerald, , 2015 |
| ©2015 | |
| Descrizione fisica: | 1 online resource (215 p.) |
| Disciplina: | 640.73 |
| Soggetto topico: | Consumers |
| Consumption (Economics) - Mathematical models | |
| Marketing | |
| Persona (resp. second.): | MichaelidouNina |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Incluces bibliographical references at the end of each chapters. |
| Nota di contenuto: | Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets |
| Consumer characteristics and the use of social networking sitesThe impact of comparative affective states on online brand perceptions: a five-country study | |
| Sommario/riassunto: | The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine ar |
| Titolo autorizzato: | Cross-cultural and cross-national consumer research |
| ISBN: | 1-78560-243-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910822204403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
International Marketing Review: Volume 32, Issue 3/4