03191nam 2200601 450 991082220440332120230807215836.01-78560-243-8(CKB)3710000000431165(EBL)2070198(SSID)ssj0001559993(PQKBManifestationID)16190989(PQKBTitleCode)TC0001559993(PQKBWorkID)14824558(PQKB)10269216(MiAaPQ)EBC2070198(Au-PeEL)EBL2070198(CaPaEBR)ebr11065660(OCoLC)939554659(EXLCZ)99371000000043116520150623h20152015 uy 0engur|n|---|||||txtccrCross-cultural and cross-national consumer research psychology, behavior, and beyond /guest editors, Dr. Nina Michaelidou [and three others][Bradford, England] :Emerald,2015.©20151 online resource (215 p.)International Marketing Review,0265-1335 ;Volume 32, Number 3/4Description based upon print version of record.1-78560-242-X Incluces bibliographical references at the end of each chapters.Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging marketsConsumer characteristics and the use of social networking sitesThe impact of comparative affective states on online brand perceptions: a five-country studyThe objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine arInternational Marketing Review: Volume 32, Issue 3/4ConsumersConsumption (Economics)Mathematical modelsMarketingConsumers.Consumption (Economics)Mathematical models.Marketing.640.73Michaelidou NinaMiAaPQMiAaPQMiAaPQBOOK9910822204403321Cross-cultural and cross-national consumer research3989621UNINA