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[null,"1.","Record Nr.",null,"UNINA9910822204403321"]
[null,null,"Titolo",null,"Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others]"]
[null,null,"Pubbl/distr/stampa",null,"[Bradford, England] : , : Emerald, , 2015"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"1-78560-243-8"]
[null,null,"Descrizione fisica",null,"1 online resource (215 p.)"]
[null,null,"Collana",null,"International Marketing Review, , 0265-1335 ; ; Volume 32, Number 3/4"]
[null,null,"Disciplina",null,"640.73"]
[null,null,"Soggetti",null,"Consumers"]
[{"$nulls":4},"Consumption (Economics) - Mathematical models"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Incluces bibliographical references at the end of each chapters."]
[null,null,"Nota di contenuto",null,"Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets"]
[{"$nulls":4},"Consumer characteristics and the use of social networking sitesThe impact of comparative affective states on online brand perceptions: a five-country study"]
[null,null,null,"Sommario/riassunto","The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine ar"]