Journal of services marketing . Volume 21, Number 6 Internationalization of services : identifying the building blocks for future research [[electronic resource] /] / guest editor: Raj G. Javalgi

• Pubblicazione: Bradford, : Emerald Insight, c2007
• Descrizione fisica: 1 online resource (78 p.)
• Disciplina: 658.8
• Soggetto topico: Customer services - Marketing; Globalization
• Altri autori: JavalgiRaj
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; Contents; Internationalization of services: identifying the building-blocks for future research; The internationalization of hospitality firms: factors influencing a franchise decision-making process; Service quality and satisfaction: an international comparison of professional services perceptions; International market selection: measuring actions instead of intentions; Positioning strategies of international and multicultural-oriented service brands; The service encounter in a multi-national context; Executive summary and implications for managers and executives
• Sommario/riassunto: In this e-book the important role played by services in the global economy is emphasized. As marketplaces around the world become more competitive the volume of services delivered tends to increase, as does the extent to which firms look to services to gain competitive advantages. It seems apparent that competitiveness in the service sector, rather than in manufacturing, will propel the global economy in the 21st century. According to a World Bank study in 2002, services account for almost two-thirds of the world's total output. Clearly, the significance of services cannot be overestimated and
• Titolo autorizzato: Journal of services marketing
• ISBN: 1-281-14379-0; 9786611143794; 1-84663-607-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910777460003321
• Lo trovi qui: Univ. Federico II
• Serie: Journal of services marketing