LEADER 02935nam 2200577Ia 450 001 9910777460003321 005 20230721031319.0 010 $a1-281-14379-0 010 $a9786611143794 010 $a1-84663-607-8 035 $a(CKB)1000000000415757 035 $a(EBL)328751 035 $a(OCoLC)192006970 035 $a(SSID)ssj0000673581 035 $a(PQKBManifestationID)11384472 035 $a(PQKBTitleCode)TC0000673581 035 $a(PQKBWorkID)10645156 035 $a(PQKB)11631211 035 $a(MiAaPQ)EBC328751 035 $a(Au-PeEL)EBL328751 035 $a(CaPaEBR)ebr10211653 035 $a(CaONFJC)MIL114379 035 $a(EXLCZ)991000000000415757 100 $a20051220d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aJournal of services marketing$hVolume 21, Number 6$iInternationalization of services : identifying the building blocks for future research$b[electronic resource] /$fguest editor: Raj G. Javalgi 210 $aBradford $cEmerald Insight$dc2007 215 $a1 online resource (78 p.) 225 0 $aJournal of services marketing ;$v21, no. 6 300 $aDescription based upon print version of record. 311 $a1-84663-606-X 327 $aCover; Contents; Internationalization of services: identifying the building-blocks for future research; The internationalization of hospitality firms: factors influencing a franchise decision-making process; Service quality and satisfaction: an international comparison of professional services perceptions; International market selection: measuring actions instead of intentions; Positioning strategies of international and multicultural-oriented service brands; The service encounter in a multi-national context; Executive summary and implications for managers and executives 330 $aIn this e-book the important role played by services in the global economy is emphasized. As marketplaces around the world become more competitive the volume of services delivered tends to increase, as does the extent to which firms look to services to gain competitive advantages. It seems apparent that competitiveness in the service sector, rather than in manufacturing, will propel the global economy in the 21st century. According to a World Bank study in 2002, services account for almost two-thirds of the world's total output. Clearly, the significance of services cannot be overestimated and 410 0$aJournal of services marketing 606 $aCustomer services$xMarketing 606 $aGlobalization 615 0$aCustomer services$xMarketing. 615 0$aGlobalization. 676 $a658.8 701 $aJavalgi$b Raj$01560420 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777460003321 996 $aJournal of services marketing$93826371 997 $aUNINA