02935nam 2200577Ia 450 991077746000332120230721031319.01-281-14379-097866111437941-84663-607-8(CKB)1000000000415757(EBL)328751(OCoLC)192006970(SSID)ssj0000673581(PQKBManifestationID)11384472(PQKBTitleCode)TC0000673581(PQKBWorkID)10645156(PQKB)11631211(MiAaPQ)EBC328751(Au-PeEL)EBL328751(CaPaEBR)ebr10211653(CaONFJC)MIL114379(EXLCZ)99100000000041575720051220d2007 uy 0engur|n|---|||||txtccrJournal of services marketingVolume 21, Number 6Internationalization of services : identifying the building blocks for future research[electronic resource] /guest editor: Raj G. JavalgiBradford Emerald Insightc20071 online resource (78 p.)Journal of services marketing ;21, no. 6Description based upon print version of record.1-84663-606-X Cover; Contents; Internationalization of services: identifying the building-blocks for future research; The internationalization of hospitality firms: factors influencing a franchise decision-making process; Service quality and satisfaction: an international comparison of professional services perceptions; International market selection: measuring actions instead of intentions; Positioning strategies of international and multicultural-oriented service brands; The service encounter in a multi-national context; Executive summary and implications for managers and executivesIn this e-book the important role played by services in the global economy is emphasized. As marketplaces around the world become more competitive the volume of services delivered tends to increase, as does the extent to which firms look to services to gain competitive advantages. It seems apparent that competitiveness in the service sector, rather than in manufacturing, will propel the global economy in the 21st century. According to a World Bank study in 2002, services account for almost two-thirds of the world's total output. Clearly, the significance of services cannot be overestimated andJournal of services marketingCustomer servicesMarketingGlobalizationCustomer servicesMarketing.Globalization.658.8Javalgi Raj1560420MiAaPQMiAaPQMiAaPQBOOK9910777460003321Journal of services marketing3826371UNINA