How to use advertising to build strong brands [[electronic resource] /] / edited by John Philip Jones
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| Autore: |
Jones John Philip
|
| Titolo: |
How to use advertising to build strong brands [[electronic resource] /] / edited by John Philip Jones
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica: | 1 online resource (407 p.) |
| Disciplina: | 659.1 |
| Soggetto topico: | REFERENCE |
| Consumer Guides | |
| Advertising - Brand name products | |
| Brand name products | |
| Commerce | |
| Business & Economics | |
| Advertising | |
| Altri autori: | JonesJohn Philip |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts. |
| Titolo autorizzato: | How to use advertising to build strong brands |
| ISBN: | 1-4522-3139-7 |
| 0-7619-1242-8 | |
| 1-4522-6755-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910481036503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |