02273nam 2200673 a 450 991048103650332120210114025711.01-4522-3139-70-7619-1242-81-4522-6755-3(CKB)2560000000089956(OCoLC)826657987(CaPaEBR)ebrary10586599(SSID)ssj0000675669(PQKBManifestationID)12288203(PQKBTitleCode)TC0000675669(PQKBWorkID)10669910(PQKB)10558728(OCoLC)1007860706(StDuBDS)EDZ0000085129(MiAaPQ)EBC3032407(EXLCZ)99256000000008995620120516d1999 fy 0engur|||||||||||txtccrHow to use advertising to build strong brands[electronic resource] /edited by John Philip JonesThousand Oaks, Calif. ;London SAGEc19991 online resource (407 p.) Bibliographic Level Mode of Issuance: Monograph1-322-42165-X 0-7619-1243-6 Includes bibliographical references and index.This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.REFERENCEbisacConsumer GuidesbisacAdvertisingBrand name productsBrand name productsCommerceHILCCBusiness & EconomicsHILCCAdvertisingHILCCREFERENCEConsumer GuidesAdvertisingBrand name productsBrand name productsCommerceBusiness & EconomicsAdvertising659.1Jones John Philip520552Jones John Philip520552StDuBDSStDuBDSBOOK9910481036503321How to use advertising to build strong brands2470379UNINA