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101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aHow to use advertising to build strong brands$b[electronic resource] /$fedited by John Philip Jones
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1999
215   $a1 online resource (407 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-322-42165-X 
311   $a0-7619-1243-6 
320   $aIncludes bibliographical references and index.
330 8 $aThis study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
606   $aREFERENCE$2bisac
606   $aConsumer Guides$2bisac
606   $aAdvertising$xBrand name products
606   $aBrand name products
606   $aCommerce$2HILCC
606   $aBusiness & Economics$2HILCC
606   $aAdvertising$2HILCC
615  7$aREFERENCE
615  7$aConsumer Guides
615  0$aAdvertising$xBrand name products
615  0$aBrand name products
615  7$aCommerce
615  7$aBusiness & Economics
615  7$aAdvertising
676   $a659.1
700   $aJones$b John Philip$0520552
701   $aJones$b John Philip$0520552
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910481036503321
996   $aHow to use advertising to build strong brands$92470379
997   $aUNINA