Product planning essentials / / Kenneth B. Kahn

• Autore: Kahn Kenneth B.
• Pubblicazione: London ; ; New York : , : Routledge, , 2015
• Edizione: 2nd ed.
• Descrizione fisica: 1 online resource (280 p.)
• Disciplina: 658.5/75
• Soggetto topico: New products; Production planning; Production management
• Soggetto genere / forma: Electronic books.
• Note generali: "First published 2011 by M.E. Sharpe"--t.p. verso.
• Nota di contenuto: ""Cover ""; ""Half Title ""; ""Title Page ""; ""Copyright Page ""; ""Table of Contents ""; ""Preface""; ""1. Introduction to Product Planning""; ""Product Planning Defined""; ""Product Planning Roles""; ""Product, Service, or Both""; ""What Is a Product?""; ""Defining Product by the Nature of Innovation""; ""Defining Product by the Nature of Market Demand""; ""Defining Product by the Companyâ€?s Internal Perspective""; ""Defining What Is Meant by “New Productâ€?""; ""The Growing Emphasis on Product Planning""; ""So Why Is Product Planning Difficult?""; ""2. Strategy and Process"" ; ""The Strategic Planning Process""""New Product Strategy""; ""The Product Development Process""; ""Implementing a Product Development Process""; ""Evaluating the Product Development Process""; ""Initiatives to Reduce Cost or Time""; ""3. Organizing People""; ""Department Responsibilities""; ""Interdepartmental Integration""; ""Organization Structure""; ""Team Types""; ""Distinguishing the Core Team, Ad Hoc Team, and Extended Team""; ""Team Roles""; ""Factors for Team Effectiveness""; ""4. Opportunity Identification""; ""Sources of Opportunity""; ""Segmentation of the Market and Technology"" ; ""Market Segmentation""""Empirical Methods for Market Segmentation: Similarity and Dissimilarity Analyses""; ""Technology Segmentation""; ""The Product Innovation Charter""; ""Screening the PIC""; ""Sample Market-Related Criteria""; ""Sample Technology-Related Criteria""; ""5. Concept Generation""; ""The Product Concept Statement""; ""Concept Generation Techniques""; ""Needs Assessment""; ""Scenario Analysis""; ""Group Creativity""; ""Attribute Analysis""; ""Relationship Analysis""; ""Lateral Search""; ""Creativity""; ""6. Concept Evaluation""; ""Product Development Charter Review"" ; ""Concept Testing""""Scoring Models""; ""Snake Plots""; ""Financial Analysis""; ""ATAR Model""; ""Applying the ATAR Model to Other Business Contexts""; ""Expected Commercial Value Approach""; ""Summary""; ""7. Technical Development""; ""The Product Protocol""; ""Themes Underlying “Design for Excellenceâ€? Engineering""; ""Key Techniques to Aid Technical Development: Quality Function Deployment""; ""The Theory of Innovative Problem-Solving""; ""The Kano Model""; ""Quantifying the Kano Model""; ""Product Use Testing""; ""Structuring a Product Use Test""; ""8. Design"" ; ""The Meaning of Design""""Product Design Situations""; ""Design Disciplines""; ""Industrial Design""; ""Graphic Design""; ""Interior Design""; ""9. Market Planning""; ""The Situation Analysis""; ""Industry Analysis""; ""Competitor Analysis""; ""Company Analysis""; ""Customer Analysis""; ""Sales Analysis""; ""Marketing Objectives""; ""Marketing Mix Activities""; ""Key Product Issues""; ""Key Distribution Issues""; ""Key Promotion Issues""; ""Key Pricing Issues""; ""Estimating the Marketing Strategy Budget""; ""Marketing Strategy Control"" ; ""Entrepreneurship Thinking and Business Plan Development""
• Sommario/riassunto: Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of
• Titolo autorizzato: Product planning essentials
• ISBN: 0-7656-2608-X; 1-315-70151-0; 1-78268-895-1; 1-317-46208-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910463888103321
• Lo trovi qui: Univ. Federico II