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1. |
Record Nr. |
UNINA990002510530403321 |
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Titolo |
The Proper Study of Mankind / Stuart Chase |
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Pubbl/distr/stampa |
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London : Phoenix House, 1957 |
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Descrizione fisica |
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Locazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910463888103321 |
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Autore |
Kahn Kenneth B. |
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Titolo |
Product planning essentials / / Kenneth B. Kahn |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2015 |
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ISBN |
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0-7656-2608-X |
1-315-70151-0 |
1-78268-895-1 |
1-317-46208-4 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (280 p.) |
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Disciplina |
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Soggetti |
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New products |
Production planning |
Production management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"First published 2011 by M.E. Sharpe"--t.p. verso. |
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Nota di contenuto |
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""Cover ""; ""Half Title ""; ""Title Page ""; ""Copyright Page ""; ""Table of Contents ""; ""Preface""; ""1. Introduction to Product Planning""; |
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""Product Planning Defined""; ""Product Planning Roles""; ""Product, Service, or Both""; ""What Is a Product?""; ""Defining Product by the Nature of Innovation""; ""Defining Product by the Nature of Market Demand""; ""Defining Product by the Company�s Internal Perspective""; ""Defining What Is Meant by “New Product�""; ""The Growing Emphasis on Product Planning""; ""So Why Is Product Planning Difficult?""; ""2. Strategy and Process"" |
""The Strategic Planning Process""""New Product Strategy""; ""The Product Development Process""; ""Implementing a Product Development Process""; ""Evaluating the Product Development Process""; ""Initiatives to Reduce Cost or Time""; ""3. Organizing People""; ""Department Responsibilities""; ""Interdepartmental Integration""; ""Organization Structure""; ""Team Types""; ""Distinguishing the Core Team, Ad Hoc Team, and Extended Team""; ""Team Roles""; ""Factors for Team Effectiveness""; ""4. Opportunity Identification""; ""Sources of Opportunity""; ""Segmentation of the Market and Technology"" |
""Market Segmentation""""Empirical Methods for Market Segmentation: Similarity and Dissimilarity Analyses""; ""Technology Segmentation""; ""The Product Innovation Charter""; ""Screening the PIC""; ""Sample Market-Related Criteria""; ""Sample Technology-Related Criteria""; ""5. Concept Generation""; ""The Product Concept Statement""; ""Concept Generation Techniques""; ""Needs Assessment""; ""Scenario Analysis""; ""Group Creativity""; ""Attribute Analysis""; ""Relationship Analysis""; ""Lateral Search""; ""Creativity""; ""6. Concept Evaluation""; ""Product Development Charter Review"" |
""Concept Testing""""Scoring Models""; ""Snake Plots""; ""Financial Analysis""; ""ATAR Model""; ""Applying the ATAR Model to Other Business Contexts""; ""Expected Commercial Value Approach""; ""Summary""; ""7. Technical Development""; ""The Product Protocol""; ""Themes Underlying “Design for Excellence� Engineering""; ""Key Techniques to Aid Technical Development: Quality Function Deployment""; ""The Theory of Innovative Problem-Solving""; ""The Kano Model""; ""Quantifying the Kano Model""; ""Product Use Testing""; ""Structuring a Product Use Test""; ""8. Design"" |
""The Meaning of Design""""Product Design Situations""; ""Design Disciplines""; ""Industrial Design""; ""Graphic Design""; ""Interior Design""; ""9. Market Planning""; ""The Situation Analysis""; ""Industry Analysis""; ""Competitor Analysis""; ""Company Analysis""; ""Customer Analysis""; ""Sales Analysis""; ""Marketing Objectives""; ""Marketing Mix Activities""; ""Key Product Issues""; ""Key Distribution Issues""; ""Key Promotion Issues""; ""Key Pricing Issues""; ""Estimating the Marketing Strategy Budget""; ""Marketing Strategy Control"" |
""Entrepreneurship Thinking and Business Plan Development"" |
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Sommario/riassunto |
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Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of |
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