04930oam 2200709I 450 991046388810332120200520144314.00-7656-2608-X1-315-70151-01-78268-895-11-317-46208-410.4324/9781315701516 (CKB)2670000000587760(EBL)1899997(OCoLC)898771359(SSID)ssj0000951330(PQKBManifestationID)12447435(PQKBTitleCode)TC0000951330(PQKBWorkID)10885175(PQKB)11244942(MiAaPQ)EBC1899997(Au-PeEL)EBL1899997(CaPaEBR)ebr11000559(CaONFJC)MIL682150(OCoLC)958109884(EXLCZ)99267000000058776020180706e20152011 uy 0engur|n|---|||||txtccrProduct planning essentials /Kenneth B. Kahn2nd ed.London ;New York :Routledge,2015.1 online resource (280 p.)"First published 2011 by M.E. Sharpe"--t.p. verso.0-7656-2607-1 1-322-50868-2 ""Cover ""; ""Half Title ""; ""Title Page ""; ""Copyright Page ""; ""Table of Contents ""; ""Preface""; ""1. Introduction to Product Planning""; ""Product Planning Defined""; ""Product Planning Roles""; ""Product, Service, or Both""; ""What Is a Product?""; ""Defining Product by the Nature of Innovation""; ""Defining Product by the Nature of Market Demand""; ""Defining Product by the Company�s Internal Perspective""; ""Defining What Is Meant by “New Product�""; ""The Growing Emphasis on Product Planning""; ""So Why Is Product Planning Difficult?""; ""2. Strategy and Process""""The Strategic Planning Process""""New Product Strategy""; ""The Product Development Process""; ""Implementing a Product Development Process""; ""Evaluating the Product Development Process""; ""Initiatives to Reduce Cost or Time""; ""3. Organizing People""; ""Department Responsibilities""; ""Interdepartmental Integration""; ""Organization Structure""; ""Team Types""; ""Distinguishing the Core Team, Ad Hoc Team, and Extended Team""; ""Team Roles""; ""Factors for Team Effectiveness""; ""4. Opportunity Identification""; ""Sources of Opportunity""; ""Segmentation of the Market and Technology""""Market Segmentation""""Empirical Methods for Market Segmentation: Similarity and Dissimilarity Analyses""; ""Technology Segmentation""; ""The Product Innovation Charter""; ""Screening the PIC""; ""Sample Market-Related Criteria""; ""Sample Technology-Related Criteria""; ""5. Concept Generation""; ""The Product Concept Statement""; ""Concept Generation Techniques""; ""Needs Assessment""; ""Scenario Analysis""; ""Group Creativity""; ""Attribute Analysis""; ""Relationship Analysis""; ""Lateral Search""; ""Creativity""; ""6. Concept Evaluation""; ""Product Development Charter Review""""Concept Testing""""Scoring Models""; ""Snake Plots""; ""Financial Analysis""; ""ATAR Model""; ""Applying the ATAR Model to Other Business Contexts""; ""Expected Commercial Value Approach""; ""Summary""; ""7. Technical Development""; ""The Product Protocol""; ""Themes Underlying “Design for Excellence� Engineering""; ""Key Techniques to Aid Technical Development: Quality Function Deployment""; ""The Theory of Innovative Problem-Solving""; ""The Kano Model""; ""Quantifying the Kano Model""; ""Product Use Testing""; ""Structuring a Product Use Test""; ""8. Design""""The Meaning of Design""""Product Design Situations""; ""Design Disciplines""; ""Industrial Design""; ""Graphic Design""; ""Interior Design""; ""9. Market Planning""; ""The Situation Analysis""; ""Industry Analysis""; ""Competitor Analysis""; ""Company Analysis""; ""Customer Analysis""; ""Sales Analysis""; ""Marketing Objectives""; ""Marketing Mix Activities""; ""Key Product Issues""; ""Key Distribution Issues""; ""Key Promotion Issues""; ""Key Pricing Issues""; ""Estimating the Marketing Strategy Budget""; ""Marketing Strategy Control""""Entrepreneurship Thinking and Business Plan Development""Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature ofNew productsProduction planningProduction managementElectronic books.New products.Production planning.Production management.658.5/75Kahn Kenneth B.896867MiAaPQMiAaPQMiAaPQBOOK9910463888103321Product planning essentials2139323UNINA