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Implicit measures of attitudes [[electronic resource] /] / edited by Bernd Wittenbrink, Norbert Schwarz



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Titolo: Implicit measures of attitudes [[electronic resource] /] / edited by Bernd Wittenbrink, Norbert Schwarz Visualizza cluster
Pubblicazione: New York, : Guilford Press, c2007
Descrizione fisica: 1 online resource (304 p.)
Disciplina: 152.4028/7
Soggetto topico: Attitude (Psychology) - Testing
Social psychology - Research - Methodology
Soggetto genere / forma: Electronic books.
Altri autori: WittenbrinkBernd  
SchwarzNorbert, Dr. phil  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: CONTENTS; 1 Introduction; PART I: PROCEDURES AND THEIR IMPLEMENTATION; 2 Measuring Attitudes through Priming; 3 Understanding and Using the Implicit Association Test: IV: What We Know (So Far) about the Method; 4 Armed Only with Paper and Pencil: ""Low-Tech"" Measures of Implicit Attitudes; 5 Attitudes as Mental and Neural States of Readiness: Using Physiological Measures to Study Implicit Attitudes; 6 Understanding Social Evaluations: What We Can (and Cannot) Learn from Neuroimaging; PART II: CRITICAL PERSPECTIVES; 7 How to Define and Examine the Implicitness of Implicit Measures
8 Paradigms We Live By: A Plea for More Basic Research on the Implicit Association Test9 Beyond the Attitude Object: Implicit Attitudes Spring from Object-Centered Contexts; 10 Mental Representations Are States, Not Things: Implications for Implicit and Explicit Measurement; 11 What Do We Know about Implicit Attitude Measures and What Do We Have to Learn?; Index
Sommario/riassunto: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights p
Titolo autorizzato: Implicit measures of attitudes  Visualizza cluster
ISBN: 1-281-12379-X
9786611123796
1-59385-668-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910451153003321
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