03338nam 2200601 a 450 991045115300332120200520144314.01-281-12379-X97866111237961-59385-668-7(CKB)1000000000339677(EBL)312908(OCoLC)614497352(SSID)ssj0000280660(PQKBManifestationID)11248839(PQKBTitleCode)TC0000280660(PQKBWorkID)10299672(PQKB)10857988(MiAaPQ)EBC312908(Au-PeEL)EBL312908(CaPaEBR)ebr10188999(CaONFJC)MIL112379(EXLCZ)99100000000033967720060620d2007 uy 0engur|n|---|||||txtccrImplicit measures of attitudes[electronic resource] /edited by Bernd Wittenbrink, Norbert SchwarzNew York Guilford Pressc20071 online resource (304 p.)Description based upon print version of record.1-59385-402-1 Includes bibliographical references and index.CONTENTS; 1 Introduction; PART I: PROCEDURES AND THEIR IMPLEMENTATION; 2 Measuring Attitudes through Priming; 3 Understanding and Using the Implicit Association Test: IV: What We Know (So Far) about the Method; 4 Armed Only with Paper and Pencil: ""Low-Tech"" Measures of Implicit Attitudes; 5 Attitudes as Mental and Neural States of Readiness: Using Physiological Measures to Study Implicit Attitudes; 6 Understanding Social Evaluations: What We Can (and Cannot) Learn from Neuroimaging; PART II: CRITICAL PERSPECTIVES; 7 How to Define and Examine the Implicitness of Implicit Measures8 Paradigms We Live By: A Plea for More Basic Research on the Implicit Association Test9 Beyond the Attitude Object: Implicit Attitudes Spring from Object-Centered Contexts; 10 Mental Representations Are States, Not Things: Implications for Implicit and Explicit Measurement; 11 What Do We Know about Implicit Attitude Measures and What Do We Have to Learn?; IndexIncreasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights pAttitude (Psychology)TestingSocial psychologyResearchMethodologyElectronic books.Attitude (Psychology)Testing.Social psychologyResearchMethodology.152.4028/7Wittenbrink Bernd936258Schwarz NorbertDr. phil.936259MiAaPQMiAaPQMiAaPQBOOK9910451153003321Implicit measures of attitudes2109129UNINA