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135   $aur|n|---|||||
181   $ctxt
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183   $acr
200 00$aImplicit measures of attitudes$b[electronic resource] /$fedited by Bernd Wittenbrink, Norbert Schwarz
210   $aNew York $cGuilford Press$dc2007
215   $a1 online resource (304 p.)
300   $aDescription based upon print version of record.
311   $a1-59385-402-1 
320   $aIncludes bibliographical references and index.
327   $aCONTENTS; 1 Introduction; PART I: PROCEDURES AND THEIR IMPLEMENTATION; 2 Measuring Attitudes through Priming; 3 Understanding and Using the Implicit Association Test: IV: What We Know (So Far) about the Method; 4 Armed Only with Paper and Pencil: ""Low-Tech"" Measures of Implicit Attitudes; 5 Attitudes as Mental and Neural States of Readiness: Using Physiological Measures to Study Implicit Attitudes; 6 Understanding Social Evaluations: What We Can (and Cannot) Learn from Neuroimaging; PART II: CRITICAL PERSPECTIVES; 7 How to Define and Examine the Implicitness of Implicit Measures
327   $a8 Paradigms We Live By: A Plea for More Basic Research on the Implicit Association Test9 Beyond the Attitude Object: Implicit Attitudes Spring from Object-Centered Contexts; 10 Mental Representations Are States, Not Things: Implications for Implicit and Explicit Measurement; 11 What Do We Know about Implicit Attitude Measures and What Do We Have to Learn?; Index
330   $aIncreasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights p
606   $aAttitude (Psychology)$xTesting
606   $aSocial psychology$xResearch$xMethodology
608   $aElectronic books.
615  0$aAttitude (Psychology)$xTesting.
615  0$aSocial psychology$xResearch$xMethodology.
676   $a152.4028/7
701   $aWittenbrink$b Bernd$0936258
701   $aSchwarz$b Norbert$cDr. phil.$0936259
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910451153003321
996   $aImplicit measures of attitudes$92109129
997   $aUNINA