Situative Marketingstrategien : Grundsatzstrategien für "Dogs" / / Torsten Tomczak
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| Autore: |
Tomczak Torsten
|
| Titolo: |
Situative Marketingstrategien : Grundsatzstrategien für "Dogs" / / Torsten Tomczak
|
| Pubblicazione: | Berlin ; ; Boston : , : De Gruyter, , [2019] |
| ©1989 | |
| Edizione: | Reprint 2019 |
| Descrizione fisica: | 1 online resource (xiii, 320 pages) : illustrations |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing - Management |
| Altri autori: |
HaedrichGünther
|
| Nota di contenuto: | Frontmatter -- Geleitwort -- Vorwort -- Inhaltsverzeichnis -- I. Grundlegung -- II. Strategische Marktplanung -- III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- IV. Empirische Untersuchung -- V. Diskussion -- Literaturverzeichnis -- Anhang -- Backmatter |
| Sommario/riassunto: | To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. |
| Titolo autorizzato: | Situative Marketingstrategien |
| ISBN: | 3-11-086284-0 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Tedesco |
| Record Nr.: | 996312648003316 |
| Lo trovi qui: | Univ. di Salerno |
| Opac: | Controlla la disponibilità qui |
Serie:
Marketing Management (Walter de Gruyter & Co.) ; ; 12.