02202nam 22004695 450 99631264800331620191022022751.03-11-086284-010.1515/9783110862843(CKB)4100000009445132(MiAaPQ)EBC5917221(DE-B1597)54649(OCoLC)1125185020(DE-B1597)9783110862843(EXLCZ)99410000000944513220191022d2019 fg gerurcnu||||||||txtrdacontentcrdamediacrrdacarrierSituative Marketingstrategien Grundsatzstrategien für "Dogs" /Torsten TomczakReprint 2019Berlin ;Boston : De Gruyter, [2019]©19891 online resource (xiii, 320 pages) illustrationsMarketing-Management ;123-11-012237-5 Frontmatter -- Geleitwort -- Vorwort -- Inhaltsverzeichnis -- I. Grundlegung -- II. Strategische Marktplanung -- III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- IV. Empirische Untersuchung -- V. Diskussion -- Literaturverzeichnis -- Anhang -- BackmatterTo celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.Marketing Management (Walter de Gruyter & Co.) ;12.MarketingManagementMarketingManagement.658.8Tomczak Torsten, 996834Haedrich Günther975580DE-B1597DE-B1597BOOK996312648003316Situative Marketingstrategien2285841UNISA