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035   $a(DE-B1597)54649
035   $a(OCoLC)1125185020
035   $a(DE-B1597)9783110862843
035   $a(EXLCZ)994100000009445132
100   $a20191022d2019      fg              
101 0 $ager
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSituative Marketingstrategien $eGrundsatzstrategien für "Dogs" /$fTorsten Tomczak
205   $aReprint 2019
210  1$aBerlin ;$aBoston : $cDe Gruyter, $d[2019]
210  4$d©1989
215   $a1 online resource (xiii, 320 pages) $cillustrations
225 0 $aMarketing-Management ;$v12
311   $a3-11-012237-5 
327   $tFrontmatter -- $tGeleitwort -- $tVorwort -- $tInhaltsverzeichnis -- $tI. Grundlegung -- $tII. Strategische Marktplanung -- $tIII. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- $tIV. Empirische Untersuchung -- $tV. Diskussion -- $tLiteraturverzeichnis -- $tAnhang -- $tBackmatter
330   $aTo celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
410  0$aMarketing Management (Walter de Gruyter & Co.) ;$v12.
606   $aMarketing$xManagement
615  0$aMarketing$xManagement.
676   $a658.8
700   $aTomczak$b Torsten, $0996834
701   $aHaedrich$b Günther$0975580
801  0$bDE-B1597
801  1$bDE-B1597
906   $aBOOK
912   $a996312648003316
996   $aSituative Marketingstrategien$92285841
997   $aUNISA