Customer genius : becoming a customer-centric business / / Peter Fisk
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| Autore: |
Fisk Peter (Peter Robert)
|
| Titolo: |
Customer genius : becoming a customer-centric business / / Peter Fisk
|
| Pubblicazione: | Chichester, : Capstone Publishing, c2009 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (408 p.) |
| Disciplina: | 658.8/12 |
| 658.812 | |
| Soggetto topico: | Customer relations |
| Management | |
| Note generali: | Includes index. |
| Nota di contenuto: | ""Customer Genius: Becoming a customer-centric business""; ""Part 1: The customer world""; ""Track 1: Hello!""; ""Track 2: My world � people and their passions""; ""Track 3: My agenda � what matters most to me""; ""Track 4: My terms � power to the people""; ""Track 5: My business � the customer business""; ""Part 2: The customer business""; ""Dimension 1: Customer vision""; ""Dimension 2: Customer strategy""; ""Dimension 3: Customer insights""; ""Dimension 4: Customer propositions""; ""Dimension 5: Customer solutions""; ""Dimension 6: Customer connections"" |
| ""Dimension 7: Customer experiences""""Dimension 8: Customer service""; ""Dimension 9: Customer relationships""; ""Dimension 10: Customer performance""; ""Part 3: The customer champions""; ""Track 6: Leadership � leading a customer revolution""; ""Track 7: Culture � creating passion in people""; ""Track 8: Transformation � the journey to customer-centricity""; ""Appendix: The Genius Lab""; ""Credits""; ""About the author""; ""Index"" | |
| Sommario/riassunto: | Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in? |
| Titolo autorizzato: | Customer genius |
| ISBN: | 9786612042515 |
| 9781906465575 | |
| 1906465576 | |
| 9781907293382 | |
| 1907293388 | |
| 9781282042513 | |
| 1282042513 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911019948303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |