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035   $a(OCoLC)437112365
035   $a(SSID)ssj0000293322
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100   $a20090323d2009      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCustomer genius $ebecoming a customer-centric business /$fPeter Fisk
205   $a1st ed.
210   $aChichester $cCapstone Publishing$dc2009
215   $a1 online resource (408 p.)
300   $aIncludes index.
311 08$a9781841127880 
311 08$a1841127884 
311 08$a9781906465568 
311 08$a1906465568 
327   $a""Customer Genius: Becoming a customer-centric business""; ""Part 1: The customer world""; ""Track 1: Hello!""; ""Track 2: My world a??? people and their passions""; ""Track 3: My agenda a??? what matters most to me""; ""Track 4: My terms a??? power to the people""; ""Track 5: My business a??? the customer business""; ""Part 2: The customer business""; ""Dimension 1: Customer vision""; ""Dimension 2: Customer strategy""; ""Dimension 3: Customer insights""; ""Dimension 4: Customer propositions""; ""Dimension 5: Customer solutions""; ""Dimension 6: Customer connections""
327   $a""Dimension 7: Customer experiences""""Dimension 8: Customer service""; ""Dimension 9: Customer relationships""; ""Dimension 10: Customer performance""; ""Part 3: The customer champions""; ""Track 6: Leadership a??? leading a customer revolution""; ""Track 7: Culture a??? creating passion in people""; ""Track 8: Transformation a??? the journey to customer-centricity""; ""Appendix: The Genius Lab""; ""Credits""; ""About the author""; ""Index""
330 8 $aHello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?   10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in? 
606   $aCustomer relations
606   $aManagement
615  0$aCustomer relations.
615  0$aManagement.
676   $a658.8/12
676   $a658.812
700   $aFisk$b Peter$g(Peter Robert)$0862261
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9911019948303321
996   $aCustomer genius$94420083
997   $aUNINA