03596nam 2200661Ia 450 991101994830332120200520144314.09786612042515978190646557519064655769781907293382190729338897812820425131282042513(CKB)1000000000725454(EBL)428308(OCoLC)437112365(SSID)ssj0000293322(PQKBManifestationID)11256116(PQKBTitleCode)TC0000293322(PQKBWorkID)10274600(PQKB)11539977(MiAaPQ)EBC428308(iGPub)WILEYB0018491(Perlego)1006923(EXLCZ)99100000000072545420090323d2009 uy 0engur|n|---|||||txtccrCustomer genius becoming a customer-centric business /Peter Fisk1st ed.Chichester Capstone Publishingc20091 online resource (408 p.)Includes index.9781841127880 1841127884 9781906465568 1906465568 ""Customer Genius: Becoming a customer-centric business""; ""Part 1: The customer world""; ""Track 1: Hello!""; ""Track 2: My world � people and their passions""; ""Track 3: My agenda � what matters most to me""; ""Track 4: My terms � power to the people""; ""Track 5: My business � the customer business""; ""Part 2: The customer business""; ""Dimension 1: Customer vision""; ""Dimension 2: Customer strategy""; ""Dimension 3: Customer insights""; ""Dimension 4: Customer propositions""; ""Dimension 5: Customer solutions""; ""Dimension 6: Customer connections""""Dimension 7: Customer experiences""""Dimension 8: Customer service""; ""Dimension 9: Customer relationships""; ""Dimension 10: Customer performance""; ""Part 3: The customer champions""; ""Track 6: Leadership � leading a customer revolution""; ""Track 7: Culture � creating passion in people""; ""Track 8: Transformation � the journey to customer-centricity""; ""Appendix: The Genius Lab""; ""Credits""; ""About the author""; ""Index""Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in? Customer relationsManagementCustomer relations.Management.658.8/12658.812Fisk Peter(Peter Robert)862261MiAaPQMiAaPQMiAaPQBOOK9911019948303321Customer genius4420083UNINA