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Autore: |
Messaris Paul
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Titolo: |
Visual persuasion [[electronic resource] ] : the role of images in advertising / / Paul Messaris
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Pubblicazione: | Thousand Oaks, [Calif.] ; ; London, : SAGE, c1997 |
Descrizione fisica: | 1 online resource (xxii, 297 p.) : ill |
Disciplina: | 659.1042 |
Soggetto topico: | Advertising - Psychological aspects |
Visual communication | |
Commercial art | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. 275-288) and index. |
Nota di contenuto: | Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the Author |
Sommario/riassunto: | With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written. |
Titolo autorizzato: | Visual persuasion ![]() |
ISBN: | 1-4522-3344-6 |
0-8039-7245-8 | |
1-5063-1588-7 | |
1-4522-6362-0 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910791721503321 |
Lo trovi qui: | Univ. Federico II |
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