Visual persuasion [[electronic resource] ] : the role of images in advertising / / Paul Messaris
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Messaris Paul
|
| Titolo: |
Visual persuasion [[electronic resource] ] : the role of images in advertising / / Paul Messaris
|
| Pubblicazione: | Thousand Oaks, [Calif.] ; ; London, : SAGE, c1997 |
| Descrizione fisica: | 1 online resource (xxii, 297 p.) : ill |
| Disciplina: | 659.1042 |
| Soggetto topico: | Advertising - Psychological aspects |
| Visual communication | |
| Commercial art | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 275-288) and index. |
| Nota di contenuto: | Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the Author |
| Sommario/riassunto: | With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written. |
| Titolo autorizzato: | Visual persuasion |
| ISBN: | 1-4522-3344-6 |
| 0-8039-7245-8 | |
| 1-5063-1588-7 | |
| 1-4522-6362-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910791721503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |