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100   $a20120521d1997      fy|            0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aVisual persuasion$b[electronic resource] $ethe role of images in advertising /$fPaul Messaris
210   $aThousand Oaks, [Calif.] ;$aLondon $cSAGE$dc1997
215   $a1 online resource (xxii, 297 p.) $cill
300   $aDescription based upon print version of record.
311 08$a1-322-42031-9 
311 08$a0-8039-7246-6 
320   $aIncludes bibliographical references (p. 275-288) and index.
327   $aCover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the Author
330 8 $aWith 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.
606   $aAdvertising$xPsychological aspects
606   $aVisual communication
606   $aCommercial art
615  0$aAdvertising$xPsychological aspects.
615  0$aVisual communication.
615  0$aCommercial art.
676   $a659.1042
700   $aMessaris$b Paul$01011423
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910791721503321
996   $aVisual persuasion$93768059
997   $aUNINA