02435nam 2200589 a 450 991079172150332120230109185232.01-4522-3344-60-8039-7245-81-5063-1588-71-4522-6362-0(CKB)2560000000089941(EBL)997033(OCoLC)809773820(SSID)ssj0000675981(PQKBManifestationID)11404503(PQKBTitleCode)TC0000675981(PQKBWorkID)10676507(PQKB)11050981(MiAaPQ)EBC997033(OCoLC)654399187(StDuBDS)EDZ0000085243(EXLCZ)99256000000008994120120521d1997 fy| 0engur|||||||||||txtccrVisual persuasion[electronic resource] the role of images in advertising /Paul MessarisThousand Oaks, [Calif.] ;London SAGEc19971 online resource (xxii, 297 p.) illDescription based upon print version of record.1-322-42031-9 0-8039-7246-6 Includes bibliographical references (p. 275-288) and index.Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the AuthorWith 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.AdvertisingPsychological aspectsVisual communicationCommercial artAdvertisingPsychological aspects.Visual communication.Commercial art.659.1042Messaris Paul1011423StDuBDSStDuBDSBOOK9910791721503321Visual persuasion3768059UNINA