The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman
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| Autore: |
Newman Bruce I
|
| Titolo: |
The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London : , : SAGE, , 1999 |
| Descrizione fisica: | 1 online resource (xviii, 166 pages) |
| Disciplina: | 324.720973 |
| Soggetto topico: | Political campaigns - United States |
| Marketing - United States | |
| Presidents - United States - Election | |
| Democracy - United States | |
| Soggetto geografico: | United States Politics and government 20th century |
| Nota di bibliografia: | Includes bibliographical references (p. 147-153) and indexes. |
| Nota di contenuto: | Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author |
| Sommario/riassunto: | Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue. |
| Titolo autorizzato: | The mass marketing of politics |
| ISBN: | 1-322-41798-9 |
| 0-7619-0959-1 | |
| 1-4522-6364-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910779231803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |