The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey
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| Autore: |
Garvey Ellen Gruber
|
| Titolo: |
The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey
|
| Pubblicazione: | New York, : Oxford University Press, 1996 |
| Descrizione fisica: | 1 online resource (241 p.) |
| Disciplina: | 302.2324 |
| 809.93505 | |
| 813/.409 | |
| Soggetto topico: | American fiction - 19th century - History and criticism |
| Short stories - Publishing - United States - History - 19th century | |
| Periodicals - Publishing - Economic aspects - United States | |
| Popular literature - United States - History and criticism | |
| American fiction - 20th century - History and criticism | |
| Short stories, American - History and criticism | |
| Literature and society - United States - History | |
| Advertising, Magazine - United States - History | |
| Books and reading - United States - History | |
| Women consumers - United States - Attitudes | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 187-220) and index. |
| Nota di contenuto: | Contents; Introduction; 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook; 2 Training the Reader's Attention: Advertising Contests; 3 ""The Commercial Spirit Has Entered In"": Speech, Fiction, and Advertising; 4 Reframing the Bicycle: Magazines and Scorching Women; 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption; 6 ""Men Who Advertise"": Ad Readers and Ad Writers; Conclusion: Technology and Fiction; Notes; Index; |
| Sommario/riassunto: | How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, made advertizing a central part of American culture. Garvey's analysis interweaves such texts and artifacts as advertising trade journals, magazines addressed to elite, middle class, and poorerreaderships, scrapbo |
| Titolo autorizzato: | The adman in the parlor |
| ISBN: | 1-4237-5937-0 |
| 1-280-52906-7 | |
| 0-19-535531-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910465659203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |