LEADER 03933nam 2200817Ia 450 001 9910465659203321 005 20200520144314.0 010 $a1-4237-5937-0 010 $a1-280-52906-7 010 $a0-19-535531-8 035 $a(CKB)2560000000295598 035 $a(EBL)272792 035 $a(OCoLC)466428029 035 $a(SSID)ssj0000097314 035 $a(PQKBManifestationID)11130854 035 $a(PQKBTitleCode)TC0000097314 035 $a(PQKBWorkID)10114363 035 $a(PQKB)10349515 035 $a(StDuBDS)EDZ0000034448 035 $a(MiAaPQ)EBC272792 035 $a(Au-PeEL)EBL272792 035 $a(CaPaEBR)ebr10279224 035 $a(CaONFJC)MIL52906 035 $a(EXLCZ)992560000000295598 100 $a19950515d1996 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe adman in the parlor$b[electronic resource] $emagazines and the gendering of consumer culture, 1880s to 1910s /$fEllen Gruber Garvey 210 $aNew York $cOxford University Press$d1996 215 $a1 online resource (241 p.) 300 $aDescription based upon print version of record. 311 $a0-19-510822-1 311 $a0-19-985507-2 320 $aIncludes bibliographical references (p. 187-220) and index. 327 $aContents; Introduction; 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook; 2 Training the Reader's Attention: Advertising Contests; 3 ""The Commercial Spirit Has Entered In"": Speech, Fiction, and Advertising; 4 Reframing the Bicycle: Magazines and Scorching Women; 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption; 6 ""Men Who Advertise"": Ad Readers and Ad Writers; Conclusion: Technology and Fiction; Notes; Index; 330 $aHow did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, made advertizing a central part of American culture. Garvey's analysis interweaves such texts and artifacts as advertising trade journals, magazines addressed to elite, middle class, and poorerreaderships, scrapbo 606 $aAmerican fiction$y19th century$xHistory and criticism 606 $aShort stories$xPublishing$zUnited States$xHistory$y19th century 606 $aPeriodicals$xPublishing$xEconomic aspects$zUnited States 606 $aPopular literature$zUnited States$xHistory and criticism 606 $aAmerican fiction$y20th century$xHistory and criticism 606 $aShort stories, American$xHistory and criticism 606 $aLiterature and society$zUnited States$xHistory 606 $aAdvertising, Magazine$zUnited States$xHistory 606 $aBooks and reading$zUnited States$xHistory 606 $aWomen consumers$zUnited States$xAttitudes 608 $aElectronic books. 615 0$aAmerican fiction$xHistory and criticism. 615 0$aShort stories$xPublishing$xHistory 615 0$aPeriodicals$xPublishing$xEconomic aspects 615 0$aPopular literature$xHistory and criticism. 615 0$aAmerican fiction$xHistory and criticism. 615 0$aShort stories, American$xHistory and criticism. 615 0$aLiterature and society$xHistory. 615 0$aAdvertising, Magazine$xHistory. 615 0$aBooks and reading$xHistory. 615 0$aWomen consumers$xAttitudes. 676 $a302.2324 676 $a809.93505 676 $a813/.409 700 $aGarvey$b Ellen Gruber$0683138 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465659203321 996 $aThe adman in the parlor$92106405 997 $aUNINA