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Record Nr. |
UNINA9910465659203321 |
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Autore |
Garvey Ellen Gruber |
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Titolo |
The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey |
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Pubbl/distr/stampa |
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New York, : Oxford University Press, 1996 |
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ISBN |
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1-4237-5937-0 |
1-280-52906-7 |
0-19-535531-8 |
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Descrizione fisica |
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1 online resource (241 p.) |
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Disciplina |
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302.2324 |
809.93505 |
813/.409 |
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Soggetti |
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American fiction - 19th century - History and criticism |
Short stories - Publishing - United States - History - 19th century |
Periodicals - Publishing - Economic aspects - United States |
Popular literature - United States - History and criticism |
American fiction - 20th century - History and criticism |
Short stories, American - History and criticism |
Literature and society - United States - History |
Advertising, Magazine - United States - History |
Books and reading - United States - History |
Women consumers - United States - Attitudes |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 187-220) and index. |
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Nota di contenuto |
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Contents; Introduction; 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook; 2 Training the Reader's Attention: Advertising Contests; 3 ""The Commercial Spirit Has Entered In"": Speech, Fiction, and Advertising; 4 Reframing the Bicycle: Magazines and Scorching Women; 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption; 6 ""Men Who Advertise"": Ad Readers and Ad Writers; Conclusion: Technology and Fiction; Notes; Index; |
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Sommario/riassunto |
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How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, made advertizing a central part of American culture. Garvey's analysis interweaves such texts and artifacts as advertising trade journals, magazines addressed to elite, middle class, and poorerreaderships, scrapbo |
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