Mass communications and media studies [[electronic resource] ] : masscommedia / / S.A. Chunawalla

• Autore: Chunawalla S. A
• Pubblicazione: Mumbai [India], : Himalaya Pub. House, 2010
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (553 p.)
• Disciplina: 302.23
• Soggetto topico: Mass media - India; Mass media
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di contenuto: COVER; CONTENTS; Basic Concepts of Mass Communications; Media Overview; Media Selection, Planning, Scheduling & Strategy; Print Media; Electronic Media - TV; Electronic Media - Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Cellular Telephones; Cinema and Films; Non-traditional Media; Print Production; TV Commercial/Film Production; Fundamentals of Computer Graphics; Production of Animation Films; Marketing Research; Public Relations; Media Personalities
• Sommario/riassunto: Several thousand newspapers and magazines,several several hundred general entertainment and other channel of satellite TV, broadband internet connections on computers,about 350 million cellphones,almost a thousand plus movies every year-all this reminds us that we are in ICE Age-the age of information,communication and entertainment.Many career opportunities have been thrown open by a booming media business. Mass communication have scaled the Himalayan height.It is the time to capture the excitement,the novelty and vibrancy of this field between the covers of a book .This book treats mass comm
• Titolo autorizzato: Mass communications and media studies
• ISBN: 1-282-80440-5; 9786612804403; 93-5044-037-7; 1-4416-7825-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910458831303321
• Lo trovi qui: Univ. Federico II