LEADER 02818nam  2200625 a 450 
001 9910458831303321
005 20200520144314.0
010   $a1-282-80440-5
010   $a9786612804403
010   $a93-5044-037-7
010   $a1-4416-7825-5
035   $a(CKB)2560000000052024
035   $a(EBL)618203
035   $a(OCoLC)782856459
035   $a(SSID)ssj0000674955
035   $a(PQKBManifestationID)11449554
035   $a(PQKBTitleCode)TC0000674955
035   $a(PQKBWorkID)10668971
035   $a(PQKB)10774736
035   $a(MiAaPQ)EBC618203
035   $a(MiAaPQ)EBC4953322
035   $a(Au-PeEL)EBL618203
035   $a(CaPaEBR)ebr10415340
035   $a(Au-PeEL)EBL4953322
035   $a(CaONFJC)MIL280440
035   $a(OCoLC)1027141365
035   $a(EXLCZ)992560000000052024
100   $a20101006d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMass communications and media studies$b[electronic resource] $emasscommedia /$fS.A. Chunawalla
205   $a1st ed.
210   $aMumbai [India] $cHimalaya Pub. House$d2010
215   $a1 online resource (553 p.)
300   $aDescription based upon print version of record.
311   $a81-8488-620-9 
327   $aCOVER; CONTENTS; Basic Concepts of Mass Communications; Media Overview; Media Selection, Planning, Scheduling & Strategy; Print Media; Electronic Media - TV; Electronic Media - Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Cellular Telephones; Cinema and Films; Non-traditional Media; Print Production; TV Commercial/Film Production; Fundamentals of Computer Graphics; Production of Animation Films; Marketing Research; Public Relations; Media Personalities
330   $aSeveral thousand newspapers and magazines,several several hundred general entertainment and other channel of satellite TV, broadband internet connections on computers,about 350 million cellphones,almost a thousand plus movies every year-all this reminds us that we are in ICE Age-the age of information,communication and entertainment.Many career opportunities have been thrown open by a booming media business. Mass communication have scaled the Himalayan height.It is the time to capture the excitement,the novelty and vibrancy of this field between the covers of a book .This book treats mass comm
606   $aMass media$zIndia
606   $aMass media
608   $aElectronic books.
615  0$aMass media
615  0$aMass media.
676   $a302.23
700   $aChunawalla$b S. A$0902099
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458831303321
996   $aMass communications and media studies$92484250
997   $aUNINA