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[null,"1.","Record Nr.",null,"UNINA9910458831303321"]
[null,null,"Autore",null,"Chunawalla S. A"]
[null,null,"Titolo",null,"Mass communications and media studies [[electronic resource] ] : masscommedia / / S.A. Chunawalla"]
[null,null,"Pubbl/distr/stampa",null,"Mumbai [India], : Himalaya Pub. House, 2010"]
[null,null,"ISBN",null,"1-282-80440-5"]
[{"$nulls":4},"9786612804403"]
[{"$nulls":4},"93-5044-037-7"]
[{"$nulls":4},"1-4416-7825-5"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (553 p.)"]
[null,null,"Disciplina",null,"302.23"]
[null,null,"Soggetti",null,"Mass media - India"]
[{"$nulls":4},"Mass media"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"COVER; CONTENTS; Basic Concepts of Mass Communications; Media Overview; Media Selection, Planning, Scheduling & Strategy; Print Media; Electronic Media - TV; Electronic Media - Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Cellular Telephones; Cinema and Films; Non-traditional Media; Print Production; TV Commercial/Film Production; Fundamentals of Computer Graphics; Production of Animation Films; Marketing Research; Public Relations; Media Personalities"]
[null,null,null,"Sommario/riassunto","Several thousand newspapers and magazines,several several hundred general entertainment and other channel of satellite TV, broadband internet connections on computers,about 350 million cellphones,almost a thousand plus movies every year-all this reminds us that we are in ICE Age-the age of information,communication and entertainment.Many career opportunities have been thrown open by a booming media business. Mass communication have scaled the Himalayan height.It is the time to capture the excitement,the novelty and vibrancy of this field between the covers of a book .This book treats mass comm"]