The marketing challenges within the enlarged single European market [[electronic resource] /] / guest editor Stanley Paliwoda

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2007
• Descrizione fisica: 1 online resource (1 v.)
• Soggetto topico: Marketing - Europe; Industrial management - Europe
• Soggetto genere / forma: Electronic books.
• Altri autori: PaliwodaStanley
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Sommario/riassunto: The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges.This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities,threats and challenges created by the EU enlargement process.
• Titolo autorizzato: The marketing challenges within the enlarged single European market
• ISBN: 1-280-84738-7; 9786610847389; 1-84663-369-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910451273303321
• Lo trovi qui: Univ. Federico II