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010   $a1-280-84738-7
010   $a9786610847389
010   $a1-84663-369-9
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100   $a20000815d2007      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe marketing challenges within the enlarged single European market$b[electronic resource] /$fguest editor Stanley Paliwoda
210   $aBradford, England $cEmerald Group Publishing$dc2007
215   $a1 online resource (1 v.) 
225 0 $aEuropean Journal of Marketing ;$v41, no. 3/4
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-84663-368-0 
330 8 $aThe aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges.This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities,threats and challenges created by the EU enlargement process.
606   $aMarketing$zEurope
606   $aIndustrial management$zEurope
608   $aElectronic books.
615  0$aMarketing
615  0$aIndustrial management
701   $aPaliwoda$b Stanley$0107582
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451273303321
996   $aThe marketing challenges within the enlarged single European market$92213357
997   $aUNINA