02201nam 2200553Ia 450 991045127330332120200520144314.01-280-84738-797866108473891-84663-369-9(CKB)1000000000337307(StDuBDS)BDZ0020746544(SSID)ssj0000333633(PQKBManifestationID)11242063(PQKBTitleCode)TC0000333633(PQKBWorkID)10377221(PQKB)10104813(MiAaPQ)EBC291598(Au-PeEL)EBL291598(CaPaEBR)ebr10172231(CaONFJC)MIL84738(OCoLC)182530203(EXLCZ)99100000000033730720000815d2007 uy 0engur|||||||||||txtccrThe marketing challenges within the enlarged single European market[electronic resource] /guest editor Stanley PaliwodaBradford, England Emerald Group Publishingc20071 online resource (1 v.) European Journal of Marketing ;41, no. 3/4Bibliographic Level Mode of Issuance: Monograph1-84663-368-0 The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges.This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities,threats and challenges created by the EU enlargement process.MarketingEuropeIndustrial managementEuropeElectronic books.MarketingIndustrial managementPaliwoda Stanley107582MiAaPQMiAaPQMiAaPQBOOK9910451273303321The marketing challenges within the enlarged single European market2213357UNINA