Nutzerbezogene Marktforschung für Bibliotheken : Eine Praxiseinführung / / Doreen Siegfried, Sebastian Johannes Nix

• Autore: Siegfried Doreen
• Pubblicazione: Berlin ; ; Boston : , : De Gruyter Saur, , [2013]; ©2014
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (195 p.)
• Disciplina: 025.1
• Soggetto topico: Libraries - Evaluation; Public services (Libraries) - Evaluation; Library Web sites - Testing; Online information services; Library users - Attitudes; Information behavior - Research
• Soggetto non controllato: Market research; libraries; quality management
• Classificazione: AN 77500
• Persona (resp. second.): NixSebastian Johannes
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Frontmatter -- Vorwort -- Inhalt -- Verwendete Marginalien -- Einleitung -- 1. Grundlagen -- 2. Informationsquellen und Untersuchungsdesign -- 3. Auswahlverfahren für Stichproben -- 4. Erhebungstechniken -- 5. Datenaufbereitung und -auswertung -- 6. Schlusswort -- 7. Weiterführende Informationen -- 8. Anhang -- Über die Autoren
• Sommario/riassunto: This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res
• Titolo autorizzato: Nutzerbezogene Marktforschung für Bibliotheken
• ISBN: 3-11-027630-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Tedesco
• Record Nr.: 9910372777603321
• Lo trovi qui: Univ. Federico II
• Serie: Praxiswissen