03315nam 22007695 450 991037277760332120240516180831.03-11-027630-510.1515/9783110276305(CKB)2550000001169790(EBL)938433(OCoLC)865329632(SSID)ssj0001061438(PQKBManifestationID)11616684(PQKBTitleCode)TC0001061438(PQKBWorkID)11109244(PQKB)10532742(MiAaPQ)EBC938433(DE-B1597)174955(OCoLC)1013956662(OCoLC)840743586(DE-B1597)9783110276305(EXLCZ)99255000000116979020190708d2013 fg gerur|n|---|||||txtccrNutzerbezogene Marktforschung für Bibliotheken Eine Praxiseinführung /Doreen Siegfried, Sebastian Johannes Nix1st ed.Berlin ;Boston : De Gruyter Saur, [2013]©20141 online resource (195 p.)PraxiswissenDescription based upon print version of record.3-11-027623-2 1-306-20524-7 Includes bibliographical references. Frontmatter -- Vorwort -- Inhalt -- Verwendete Marginalien -- Einleitung -- 1. Grundlagen -- 2. Informationsquellen und Untersuchungsdesign -- 3. Auswahlverfahren für Stichproben -- 4. Erhebungstechniken -- 5. Datenaufbereitung und -auswertung -- 6. Schlusswort -- 7. Weiterführende Informationen -- 8. Anhang -- Über die AutorenThis volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online resPraxiswissenLibrariesEvaluationPublic services (Libraries)EvaluationLibrary Web sitesTestingOnline information servicesUse studiesLibrary usersAttitudesInformation behaviorResearchMarket research.libraries.quality management.LibrariesEvaluation.Public services (Libraries)Evaluation.Library Web sitesTesting.Online information servicesLibrary usersAttitudes.Information behaviorResearch.025.1AN 77500rvkSiegfried Doreen, 1241128Nix Sebastian Johannes, DE-B1597DE-B1597BOOK9910372777603321Nutzerbezogene Marktforschung für Bibliotheken2879209UNINA