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100   $a20190708d2013      fg 
101 0 $ager
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aNutzerbezogene Marktforschung für Bibliotheken $eEine Praxiseinführung /$fDoreen Siegfried, Sebastian Johannes Nix
205   $a1st ed.
210  1$aBerlin ;$aBoston : $cDe Gruyter Saur, $d[2013]
210  4$d©2014
215   $a1 online resource (195 p.)
225 0 $aPraxiswissen
300   $aDescription based upon print version of record.
311   $a3-11-027623-2 
311   $a1-306-20524-7 
320   $aIncludes bibliographical references.
327   $t Frontmatter -- $tVorwort -- $tInhalt -- $tVerwendete Marginalien -- $tEinleitung -- $t1. Grundlagen -- $t2. Informationsquellen und Untersuchungsdesign -- $t3. Auswahlverfahren für Stichproben -- $t4. Erhebungstechniken -- $t5. Datenaufbereitung und -auswertung -- $t6. Schlusswort -- $t7. Weiterführende Informationen -- $t8. Anhang -- $tÜber die Autoren
330   $aThis volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res
410  0$aPraxiswissen
606   $aLibraries$xEvaluation
606   $aPublic services (Libraries)$xEvaluation
606   $aLibrary Web sites$xTesting
606   $aOnline information services$vUse studies
606   $aLibrary users$xAttitudes
606   $aInformation behavior$xResearch
610   $aMarket research.
610   $alibraries.
610   $aquality management.
615  0$aLibraries$xEvaluation.
615  0$aPublic services (Libraries)$xEvaluation.
615  0$aLibrary Web sites$xTesting.
615  0$aOnline information services
615  0$aLibrary users$xAttitudes.
615  0$aInformation behavior$xResearch.
676   $a025.1
686   $aAN 77500$2rvk
700   $aSiegfried$b Doreen, $01241128
702   $aNix$b Sebastian Johannes, 
801  0$bDE-B1597
801  1$bDE-B1597
906   $aBOOK
912   $a9910372777603321
996   $aNutzerbezogene Marktforschung für Bibliotheken$92879209
997   $aUNINA