Organizational learning and industrial marketing / / guest editor, G. Thomas M. Hult
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| Titolo: |
Organizational learning and industrial marketing / / guest editor, G. Thomas M. Hult
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2002 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (100 p.) |
| Disciplina: | 658.3124 |
| Soggetto topico: | Industrial marketing |
| Organizational learning | |
| Altri autori: |
HultG. Tomas M
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Contents; Abstracts and keywords; Guest editorial; Managing the market learning process; Market-based success, organizational routines, and unlearning; Managing the paradox of inter-firm learning; A longitudinal study of the learning climate and cycle time in supply chains; Internet currency |
| Sommario/riassunto: | About the Guest Editor G. Tomas M. Hult is Director of the InternationalBusiness Center (e-mail: hult@msu.edu; www.globaledge.org) andAssociate Professor of Marketing and Supply Chain Management in the EliBroad Graduate School of Management at Michigan State University. |
| Titolo autorizzato: | Organizational learning and industrial marketing |
| ISBN: | 1-280-47921-3 |
| 9786610479214 | |
| 1-84544-668-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910822159203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |