|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910822159203321 |
|
|
Titolo |
Organizational learning and industrial marketing / / guest editor, G. Thomas M. Hult |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Bradford, England, : Emerald Group Publishing, c2002 |
|
|
|
|
|
|
|
ISBN |
|
1-280-47921-3 |
9786610479214 |
1-84544-668-2 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (100 p.) |
|
|
|
|
|
|
Collana |
|
Journal of business & industrial marketing ; ; v.17, no. 4 |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Industrial marketing |
Organizational learning |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di contenuto |
|
Contents; Abstracts and keywords; Guest editorial; Managing the market learning process; Market-based success, organizational routines, and unlearning; Managing the paradox of inter-firm learning; A longitudinal study of the learning climate and cycle time in supply chains; Internet currency |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
About the Guest Editor G. Tomas M. Hult is Director of the InternationalBusiness Center (e-mail: hult@msu.edu; www.globaledge.org) andAssociate Professor of Marketing and Supply Chain Management in the EliBroad Graduate School of Management at Michigan State University. |
|
|
|
|
|
|
|