Vai al contenuto principale della pagina

Global trends and challenges in services / / guest editors: Marianna Sigala and Evangelos Christou



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Titolo: Global trends and challenges in services / / guest editors: Marianna Sigala and Evangelos Christou Visualizza cluster
Pubblicazione: Bradford, England, : Emerald Group Publishing, c2006
Edizione: 1st ed.
Descrizione fisica: 1 online resource (97 p.)
Disciplina: 658.8
Soggetto topico: Marketing
Service industries
Altri autori: SigalaMarianna  
ChristouEvangelos  
Note generali: Description based upon print version of record.
Nota di contenuto: Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Global trends and challenges in services; Student satisfaction and quality of service in Italian universities; The importance of service quality in bank selection for mortgage loans; Bank service quality: evidence from five Balkan countries; Mass customisation implementation models and customer value in mobile phones services; Investigating the impact of business-process-competent information systems (ISs) on business performance; Book review;
Sommario/riassunto: The objective of this e-book is to identify the emerging trends and challenges that face businesses within the service sector, as well as examine and discuss ways by which service firms try to address the former. Overall, three papers are focusing on the important issue of service quality and its different dimensions and implications (e.g. cross-cultural understanding, experiences, relations and emotional issues), while two papers concentrate on the exploitation of information and communication technologies and their role in enhancing business performance through the creation of personal servi
Titolo autorizzato: Global trends and challenges in services  Visualizza cluster
ISBN: 1-280-70594-9
9786610705948
1-84663-057-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910820801703321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui