02828nam 2200601Ia 450 991082080170332120200520144314.01-280-70594-997866107059481-84663-057-6(CKB)1000000000337437(EBL)275512(OCoLC)77210404(SSID)ssj0000465836(PQKBManifestationID)11324265(PQKBTitleCode)TC0000465836(PQKBWorkID)10457297(PQKB)10777696(MiAaPQ)EBC275512(Au-PeEL)EBL275512(CaPaEBR)ebr10146666(CaONFJC)MIL70594(OCoLC)935261657(EXLCZ)99100000000033743720000815d2006 uy 0engur|n|---|||||txtccrGlobal trends and challenges in services /guest editors: Marianna Sigala and Evangelos Christou1st ed.Bradford, England Emerald Group Publishingc20061 online resource (97 p.)Managing Service Quality, an international journal ;16, no. 4Description based upon print version of record.1-84663-056-8 Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Global trends and challenges in services; Student satisfaction and quality of service in Italian universities; The importance of service quality in bank selection for mortgage loans; Bank service quality: evidence from five Balkan countries; Mass customisation implementation models and customer value in mobile phones services; Investigating the impact of business-process-competent information systems (ISs) on business performance; Book review; The objective of this e-book is to identify the emerging trends and challenges that face businesses within the service sector, as well as examine and discuss ways by which service firms try to address the former. Overall, three papers are focusing on the important issue of service quality and its different dimensions and implications (e.g. cross-cultural understanding, experiences, relations and emotional issues), while two papers concentrate on the exploitation of information and communication technologies and their role in enhancing business performance through the creation of personal serviMarketingService industriesMarketing.Service industries.658.8Sigala Marianna479495Christou Evangelos545560MiAaPQMiAaPQMiAaPQBOOK9910820801703321Global trends and challenges in services3990417UNINA