The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
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| Autore: |
Dilenschneider Robert L
|
| Titolo: |
The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
|
| Pubblicazione: | New York, : AMACOM, c2010 |
| Descrizione fisica: | 1 online resource (256 p.) |
| Disciplina: | 659.2 |
| Soggetto topico: | Public relations |
| Public relations - United States | |
| Note generali: | Includes index. |
| Nota di contenuto: | Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
| Sommario/riassunto: | Along with business-and the rest of the world-public relations has changed in the digital age. |
| Titolo autorizzato: | The AMA handbook of public relations |
| ISBN: | 1-78402-174-1 |
| 1-282-49267-5 | |
| 9786612492679 | |
| 0-8144-1526-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910780426803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |