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100   $a20090921d2010      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe AMA handbook of public relations$b[electronic resource] /$fRobert L. Dilenschneider ; foreword by Maria Bartiromo
210   $aNew York $cAMACOM$dc2010
215   $a1 online resource (256 p.)
300   $aIncludes index.
311   $a0-8144-1525-3 
327   $aContents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author
330   $aAlong with business-and the rest of the world-public relations has changed in the digital age.
606   $aPublic relations
606   $aPublic relations$zUnited States
615  0$aPublic relations.
615  0$aPublic relations
676   $a659.2
700   $aDilenschneider$b Robert L$0483155
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780426803321
996   $aThe AMA handbook of public relations$93678487
997   $aUNINA