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Record Nr. |
UNINA9910780426803321 |
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Autore |
Dilenschneider Robert L |
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Titolo |
The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo |
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Pubbl/distr/stampa |
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New York, : AMACOM, c2010 |
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ISBN |
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1-78402-174-1 |
1-282-49267-5 |
9786612492679 |
0-8144-1526-1 |
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Descrizione fisica |
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1 online resource (256 p.) |
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Disciplina |
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Soggetti |
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Public relations |
Public relations - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
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Sommario/riassunto |
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Along with business-and the rest of the world-public relations has changed in the digital age. |
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