|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910780426803321 |
|
|
Autore |
Dilenschneider Robert L |
|
|
Titolo |
The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, : AMACOM, c2010 |
|
|
|
|
|
|
|
ISBN |
|
1-78402-174-1 |
1-282-49267-5 |
9786612492679 |
0-8144-1526-1 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (256 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Public relations |
Public relations - United States |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di contenuto |
|
Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Along with business-and the rest of the world-public relations has changed in the digital age. |
|
|
|
|
|
|
|