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Autore: | McAnany Emile G |
Titolo: | Saving the world [[electronic resource] ] : a brief history of communication for development and social change / / Emile G. McAnany |
Pubblicazione: | Urbana, : University of Illinois Press, c2012 |
Descrizione fisica: | 1 online resource (202 p.) |
Disciplina: | 338.9001/4 |
Soggetto topico: | Communication in economic development - History |
Communication in rural development - History | |
Communication in social action - History | |
Mass media - Social aspects - History | |
Soggetto genere / forma: | Electronic books. |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. [157-168]) and index. |
Nota di contenuto: | Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts. |
Sommario/riassunto: | Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. |
Titolo autorizzato: | Saving the world |
ISBN: | 0-252-09387-9 |
1-283-99350-3 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910453149603321 |
Lo trovi qui: | Univ. Federico II |
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