1.

Record Nr.

UNINA9910453149603321

Autore

McAnany Emile G

Titolo

Saving the world [[electronic resource] ] : a brief history of communication for development and social change / / Emile G. McAnany

Pubbl/distr/stampa

Urbana, : University of Illinois Press, c2012

ISBN

0-252-09387-9

1-283-99350-3

Descrizione fisica

1 online resource (202 p.)

Collana

History of communication

Disciplina

338.9001/4

Soggetti

Communication in economic development - History

Communication in rural development - History

Communication in social action - History

Mass media - Social aspects - History

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. [157-168]) and index.

Nota di contenuto

Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts.

Sommario/riassunto

Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship.