Radio active [[electronic resource] ] : advertising and consumer activism, 1935-1947 / / Kathy M. Newman

• Autore: Newman Kathy M. <1966->
• Pubblicazione: Berkeley, : University of California Press, c2004
• Descrizione fisica: xiii, 237 p. : ill. ; ; 24 cm
• Soggetto topico: Radio advertising - United States - History; Consumer behavior - United States - History; Boycotts - United States - History; Consumer protection - United States - History
• Nota di bibliografia: Includes bibliographical references (p. 193-227) and index.
• Nota di contenuto: Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
• Titolo abbreviato (Periodici): RADIO ACTIVE; RADIO ACTIVE : ADVERTISING & CONSUMER ACTIVISM, 1935-1947
• Titolo autorizzato: Radio active
• ISBN: 0-520-23590-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 996248201103316
• Lo trovi qui: Univ. di Salerno
• Serie: ACLS Humanities E-Book.