The manager's guide to competitive marketing strategies, third edition [[electronic resource] /] / Norton Paley
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| Autore: |
Paley Norton
|
| Titolo: |
The manager's guide to competitive marketing strategies, third edition [[electronic resource] /] / Norton Paley
|
| Pubblicazione: | London, : Thorogood, c2005 |
| Edizione: | 3rd ed. |
| Descrizione fisica: | 1 online resource (426 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing - Management |
| Business logistics | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets |
| SIX Strategic marketing planning: Shaping your company's growth and prosperitySEVEN Developing the marketing plan: Initiating rock-solid action; PART FOUR Specific competitive strategies; EIGHT Market strategies: Applying resources for maximum impact; NINE Product/service strategies: Your lifeline to growth and competitive advantage; TEN Pricing for profits: Strategies to maintain premium prices and higher margins; ELEVEN Promotional strategies: Plan a total communications mix; TWELVE Supply chain strategies: A demanddriven lifeline to your customers | |
| THIRTEEN Maintaining a global perspective: Thinking like a strategistAPPENDIX Checklists for developing competitive strategies | |
| Sommario/riassunto: | Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment. |
| Titolo autorizzato: | The manager's guide to competitive marketing strategies, third edition |
| ISBN: | 9786611204969 |
| 1-281-20496-X | |
| 1-4237-8707-2 | |
| 1-85418-404-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 996217131903316 |
| Lo trovi qui: | Univ. di Salerno |
| Opac: | Controlla la disponibilità qui |