03482nam 2200697Ia 450 99621713190331620230617000915.097866112049691-281-20496-X1-4237-8707-21-85418-404-0(CKB)1000000000336887(EBL)309079(OCoLC)476091740(SSID)ssj0000079623(PQKBManifestationID)11120432(PQKBTitleCode)TC0000079623(PQKBWorkID)10075460(PQKB)10106300(SSID)ssj0000196669(PQKBManifestationID)12066170(PQKBTitleCode)TC0000196669(PQKBWorkID)10155289(PQKB)11352878(MiAaPQ)EBC309079(Au-PeEL)EBL309079(CaPaEBR)ebr10263884(CaONFJC)MIL120496(OCoLC)935263744(EXLCZ)99100000000033688720080501d2005 uy 0engur|n|---|||||txtccrThe manager's guide to competitive marketing strategies, third edition[electronic resource] /Norton Paley3rd ed.London Thorogoodc20051 online resource (426 p.)Description based upon print version of record.1-85418-370-2 1-85418-365-6 Includes bibliographical references.About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and marketsSIX Strategic marketing planning: Shaping your company's growth and prosperitySEVEN Developing the marketing plan: Initiating rock-solid action; PART FOUR Specific competitive strategies; EIGHT Market strategies: Applying resources for maximum impact; NINE Product/service strategies: Your lifeline to growth and competitive advantage; TEN Pricing for profits: Strategies to maintain premium prices and higher margins; ELEVEN Promotional strategies: Plan a total communications mix; TWELVE Supply chain strategies: A demanddriven lifeline to your customersTHIRTEEN Maintaining a global perspective: Thinking like a strategistAPPENDIX Checklists for developing competitive strategiesSetting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.MarketingManagementBusiness logisticsMarketingManagement.Business logistics.658.8Paley Norton881779MiAaPQMiAaPQMiAaPQBOOK996217131903316The manager's guide to competitive marketing strategies, third edition2062873UNISA